Like this? ‘Man I got soooo wasted last night!’

Uni students are turning to Facebook to document their boozy exploits. Picture: David Caird Source: Herald Sun

BOOZY Facebook profiles could be lifting binge drinking rates among uni students.

Scientists stated alcohol consumption – and the problems it caused – could be mapped on student Facebook accounts. A desire to portray themselves as party animals could worsen real-life habits.

The world-first study tracked the Facebook accounts and drinking habits of 157 Australian university students, aged 18-24.

Study author Brad Ridout stated the on-line “alcohol identity” of students and attempts to “portray oneself as a drinker” on-line had broader ramifications – it encouraged others to binge drink.

“It is those who think about alcohol to be a major part of their on-line identity that are most at risk of alcohol-related problems such as blackouts, getting into fights or regrettable sexual encounters,” stated Mr Ridout, from the University of Sydney.

“So the more drinking is depicted as socially desirable on Facebook, the more it perpetuates an on-line culture that normalises binge drinking.”

More than 96 per cent of the university students surveyed drank alcohol, with more than half reporting “potentially problematic alcohol use” according to the Alcohol Use Disorders Identification Test.

Mr Ridout’s study, published in the Drug and Alcohol Review journal, also found: “Increases in alcohol consumption by adolescents have coincided with a substantial rise in the use of mobile phones and the Internet”.

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Submited at Wednesday, November 9th, 2011 at 8:00 pm on Technology by Alina
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